Gary Ruskin On the Spot

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Ruskin’s high school history teacher taught him that “history is out there to be shaped and changed.” And the 38-year-old head of Commercial Alert, which Ruskin launched five years ago with Ralph Nader, has made some inroads in his goal to “keep the commercial culture within its proper sphere.” In 2000, the Portland, Ore.-based advocacy group filed a complaint with the Federal Trade Commission against search engines that skewed results in favor of advertisers, prompting an FTC warning and the labeling of sponsored links.

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