DALLAS Infinity Insurance Co. has hired Garcia 360 to advertise its car coverage to the Hispanic market, the agency said.
The assignment for the San Antonio agency will include consumer advertising, agent communications, grassroots efforts, Web-based communications and customer service, a Garcia 360 representative said.
There was no formal review, the agency said. Annual billings were not disclosed.
Infinity Insurance, headquartered in Birmingham, Ala., is publicly traded on the Nasdaq exchange. The company said it is among the country's top 50 property and casualty insurers and ranks as the second-largest writer of non-standard automobile coverage through independent insurance agents.
"Infinity has always had a strong presence in the Latino market, providing products and support services for Latinos through a strong network of independent agents," said Luis Garcia, president of Garcia 360.