Garcia 360 Ads Spur Kids to Activity

DALLAS Garcia 360 enlisted San Antonio Spurs basketball player Emanuel “Manu” Ginobili for two public service TV spots for the Centers for Disease Control and Prevention designed to encourage physical fitness among children.

The San Antonio independent agency created the spots as part of the ongoing “Ninos activos. Familias sanas” (“Healthy kids. Active families”) campaign. “Ninos Activos. Familias Sanas” is the Spanish-language parent extension of the CDC’s “VERB. It’s what you do” obesity prevention campaign. The goal of this national, integrated, multicultural campaign is to educate target audiences about the need to get tweens (9 to 13 year olds) involved in one hour of physical activity every day.

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