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BOSTON–Juliette Lewis, Carole King, Nikka Costa and Cherokee all make appearances in the Gap’s upcoming fall TV spots, which will break Aug.15.
Spending for the campaign, which uses the themeline “My first love,” is estimated at $40 million. Six 30-second TV spots were produced and will run through October. Some print and outdoor elements have already begun to break.
“We showed both emerging and established artists revealing their first loves that helped define their individuality,” said Gap representative Rebecca Weill.
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