Gap Taps PHD to Buy $245 Mil. in Ads | Adweek Gap Taps PHD to Buy $245 Mil. in Ads | Adweek
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Gap Taps PHD to Buy $245 Mil. in Ads

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Omnicom's PHD has won broadcast-buying duties for Gap Inc., following a review, the client said. The New York shop was the incumbent on the client's Gap, Old Navy and Banana Republic brands. The clothing retailer spent $245 million on broadcast ads in 2002, according to TNS Media Intelligence/CMR. Also competing were Grey's MediaCom and Havas' Media Planning Group, both in New York; and Gap's outdoor buying agency, Publicis' Starcom in Chicago.