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BOSTON Gap today said it has hired MDC Partners’ Crispin Porter + Bogusky to handle ads for its men’s business in North America.
CP+B in Miami will work with Gap’s in-house marketing team to develop print and TV creative, as well as nontraditional marketing campaigns, the client said in a statement. The move was made without a review.
The San Francisco-based retailer spent $125 million last year on its Gap brand, per TNS Media Intelligence/CMR. Spending on ads touting men’s apparel is estimated at $25 million.
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