Gap Gives Think GapKids, BabyGap Online Assignments

Gap Inc. has hired Think New Ideas to handle work on a project basis for its to-be-created BabyGap and GapKids online units.
Think’s victory follows a review of several interactive shops by Selected Resources Inc. in Los Angeles, according to a Gap representative [Adweek, Aug. 17]. The combined projects are estimated to be worth $5-10 million.
The online assignment for the main Gap brand, like the traditional ad duties, remain in-house. Think will work directly with the client to create online work slated to appear by the end of the year.
Los Angeles-based Think’s chief creative officer Larry Kopald could not be reached comment.