Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Struggling retailer Gap is hoping another injection of star power and a focus on its khaki apparel will give the brand a boost.
The integrated campaign, “Khakis with attitude,” includes national print and outdoor in select markets. Ads feature the store’s comfortable khaki apparel as worn by actors Kyra Sedgwick, Kate Mara, Chris O’Donnell and others in a series of laid-back images.
Independent Laird + Partners, New York, created the campaign. Gap is based in San Francisco.
Earlier
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in