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Video game marketer 989 Studios, a division of Sony Computer Entertainment America, is conducting a review for its $15 million ad account, sources said.
Agency presentations will take place at the client’s Foster City, Calif., offices this week, said sources. Shops will provide a positioning strategy for 989 Studios and titles such as NFL Gameday, designed for Sony’s PlayStation. Duties will include print and broadcast creative and media, sources said. TBWA/Chiat/Day, Playa del Rey, Calif., which handles Sony, has created ads for 989.
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