Gallo Taps Carol H. Williams for Cognac Launch

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The E&J Gallo Winery has chosen Carol H. Williams Advertising to introduce a new Gallo brand of cognac.

The Oakland, Calif., shop, which has focused mostly on campaigns targeting African Americans, will create general-market print ads expected to appear in early 2002.

Agency executives confirmed they were awarded a piece of Gallo business, but did not elaborate. Agency president Carol H. Williams said the relationship with Gallo has been good so far and could expand.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in