Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Previous experience and quick thinking landed The Zimmerman Agency its newest account.
The Tallahassee, Fla., shop won the business of the Gainesville Regional Utility in a review against Pro Ink in Gainesville, Fla. Incumbent Cramer-Krasselt in Orlando, Fla., did not participate.
Billings are less than $1 million.
The two finalists survived an original group of 16 agencies, some from as far away as Oregon, according to Rosemary Fagler, GRU’s marketing manager. “Zimmerman led the way from the rfp,” she said.
Work for Texas-based Green Mountain Energy and for Tallahassee’s municipal services gave the agency insight into privately and publicly owned utilities.
Still, the client wanted to see which agency could think on its feet.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in