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ATLANTA French/West/Vaughn has launched a new campaign for longtime client Wrangler to promote the apparel manufacturer’s entry into the furniture market, the agency said.
The client introduced its Wrangler Home Collection of furniture at the International Home Furnishings trade show in High Point, N.C., last month. Wrangler designed the line and Dubuque, Iowa, furniture manufacturer Flexsteel Industries produced it.
The Raleigh, N.C., independent shop produced print ads that ran in Furniture Today, a weekly newspaper for the furniture industry, in the week before and week of the trade show.
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