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NEW YORK As SoBe looks to lure more female consumers via its low-cal SoBe Lean summer radio splash, it will get competition in the new-age beverage category from Fuze Beverage, which is launching its first consumer campaign.
Fuze will spend $5 million on ads, sampling and PR beginning in July as it launches its “Refreshingly smart” radio and print campaign from Circle One in Norwalk, Conn. Targeting women 18-34, the effort positions Fuze as the perfect refreshment for a multitasking world.
SoBe
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