BOSTON Brand consultancy Futurebrand has brought aboard Jack Vogler and promoted Denis Riney to ramp up its business development efforts.
Vogler joins the Interpublic Group company as executive director of consumer branding, responsible for building consumer-branding opportunities with new and existing clients. He joins from Enterprise IG's consumer business in San Francisco, where he was managing director.
Additionally, Futurebrand has promoted Denis Riney to executive director of corporate branding. In the new role, Riney will drive new corporate branding opportunities for current and potential clients. For the past five years Riney has led Futurebrand's new business efforts as executive vice president, worldwide marketing.
Riney and Vogler will work closely with Mario Natarelli, executive director of the New York company's digital branding group, as a team focusing on business development across Futurebrand's practices and platforms.
"The idea [of bringing the three together] is to converge online and offline branding in two key areas: consumer and corporate," said Futurebrand CEO Richard O'Leary. "They're recognized leaders in the industry and three of the most proven leaders here."
All three executives report to O'Leary.
Futurebrand's client roster includes the National Federation of Coffee Growers of Columbia, Rainbow DBS and UPS.