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Most cell phone users don’t feel comfortable with ads on their phones. That is, users aren’t comfortable enough to actually reach out and buy something. Industry wisdom has held that it will take as long for people to embrace m-commerce (“m” as in mobile) as it took them to embrace online ads on their PCs.
And don’t let the streets of New York and Los Angeles fool you: not everybody is reaching into a handbag or coat pocket in response to beeps and chirps.
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