Funding Bolsters HookMedia; Expansion Planned

HookMedia last week received $15 million in venture capital to fund expansion into new markets, recruit and train employees, and improve technology.
“We literally were oversubscribed,” said HookMedia founder and president Don Epperson of venture-capital interest in the firm’s second round of funding. The Boston Internet-media company specializes in buying and planning.
Bain Capital’s Brookside Capital Partners Fund, Audax Ventures and Still River Fund, all of Boston, and Advanta Partners of Philadelphia combined put $15 million into the company.
“We’ll use the money to invest in people and training and infrastructure,” Epperson said.