'Fun' San Diego Gets a Facelift

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Di Zinno Thompson Integrated Marketing Solutions breaks its first work for the San Diego Convention and Tourism Bureau next month, depicting the city as a casual and comfortable vacation destination.
The print and TV campaign is set to roll out in phases, with print ads to appear in October issues of Sunset and other travel magazines, and TV to break early in the first quarter of 1998.
The print ads include color and black-and-white photographs of people enjoying themselves in San Diego.

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