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Fandango’s lovable puppets may not ease the rancor of the commercial-hating moviegoing masses. But the brown paper lunch bags with a dash of attitude will die trying.
“Our primary objective is to create brand awareness and likability,” and the cinema-advertising backlash is “absolutely the No. 1 driving factor” when creating a new campaign, says Miyuki Kitamura, vp of marketing and product development at Fandango in Los Angeles.
Two new trailers by Amoeba in Santa Monica, Calif.,
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