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W.B. Doner & Co. is breaking new print ads for Florists’ Transworld Delivery in conjunction with Valentine’s Day, one of the biggest sales opportunities for florists.
A full-page four-color ad appears in today’s USA Today with the headline, “Don’t wait until Saturday to say I love you,” to encourage people to place orders early, perhaps for a surprise delivery at the office during the week.
Since Valentine’s Day falls on a Saturday this year, florists are anticipating a huge weekend rush and are trying to divert some of that business to earlier in the week, said Greg Gerfen, management supervisor heading the FTD account at Southfield, Mich.-based
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