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W.B. Doner & Co. has expanded its relationship with Florists’ Transworld Delivery, picking up all collateral communications after a review, said Alan Kalter, the agency’s chairman and chief executive officer.
Doner in Southfield, Mich., landed creative and media buying duties for FTD’s $16 million brand advertising account in June 1997, succeeding Grey Advertising in New York.
Revenues for the newly added collateral work were undisclosed, but they will be fee-based since there is no media placement.
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