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A Nobel laureate, a leading cancer researcher and a hurricane-hunting meteorologist populate St. John & Partners’ first campaign for Florida State University. There are no football players in sight.
“The nation knows FSU as home to the Seminoles,” said university president Talbot D’Alemberte at a ceremony marking the launch of the print and television campaign. “What is less known is the scope of our cutting-edge scientific, medical and technological discoveries.”
Those facts underlie the Jacksonville, Fla., shop’s “Ideas that move” campaign, which brands FSU as an academic rather than an athletic powerhouse.
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