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LOS ANGELES Grupo Gallegos has been hired by Midwest apparel company Fruit of the Loom to handle Hispanic advertising, the agency said.
The shop was selected without a review, said John Gallegos, principal of Grupo Gallegos in Long Beach, Calif. Introductions were made through Fruit of the Loom’s general-market agency, The Richards Group in Dallas. Grupo Gallegos is partly owned by Richards Group principal Stan Richards.
Fruit of the Loom, based in Bowling Green, Ky., has not done Hispanic advertising recently, Gallegos said.
Billings
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