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DALLAS Fruit of the Loom’s latest TV commercial featuring the “Fruit Guys” singing a mournful country ballad about underwear is designed to be true to the video genre that airs on Country Music Television, according to the spot’s creators at The Richards Group.
“We always keep the Fruit Guys as genuine and sincere as possible, then place them in very real-world scenes to create a fun visual juxtaposition,” said Diane Fannon, a principal at The Richards Group in Dallas.
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