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MILWAUKEE – Miller Brewing Co. is pulling back on its ambitious expansion plans for year-old below-premium draft brand Colders 29, brewery sources said last week.
Although the brewery had planned on rolling the brand out into many more markets next month, one Miller distributor said those plans were scrapped because of poor repeat sales in many of the 17 states where the brand is testing right now.
A Miller spokesperson said the brand will be distributed in the 17 states, ‘where there are demands for the product.
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