Frost, Savane Look to McGarrah

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DALLAS-McGarrah/Jessee has picked up advertising duties on a project basis for Frost National Bank. The agency also has begun work on a national print campaign for clothing retailer Savane.
Frost vice president of marketing Martha Maynard said last week she chose the Austin, Texas, shop to develop recommendations for creative strategy after an informal review of undisclosed agencies.
Frost split with its agency of record, Anderson Advertising of San Antonio, last December. Billings for the account were undisclosed.




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