In Front Row at H&M's Spring Fashion Show

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NEW YORK H&M today breaks its spring “Catwalk” campaign, featuring models Heidi Klum, Carmen Cass, Michelle Alves, Aline Nakashima, Yasmin Warsame, Jessica White, Fernanda Taveres and Maja Latinovic.

Print ads photographed in New York by Ellen von Unwerth aim to give shoppers an intimate look at the making of a fashion show—from behind-the-scene images of hair and makeup preparations to the finished looks that grace the runway.

In the U.S., print ads will appear in the April and May issues of magazines such as Cosmopolitan, Essence, Glamour, Lucky, Elle, Paper and Nylon, and in metro periodicals such as Time Out New York, The Improper Bostonian, Philadelphia Magazine, Chicago Magazine and Washington D.C.’s



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