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DALLAS Frito-Lay has reached an out-of-court settlement with Chicago rival Jays over ads that claim Chicagoans prefer Lay’s potato chips.
The ads, developed by Spike DDB of New York, appeared on Chicago billboards and radio until Jays won a court order July 22 halting the campaign.
In the settlement, Plano, Texas-based Frito-Lay, a unit of PepsiCo, will pay the legal expenses of Jays and will not run comparative ads for two years, according to the Chicago Tribune.
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