Frito-Lay Krafts Frankel Exit

Just six months after Kraft Foods pared its roster of promotions shops to seven, the list has been further reduced with the resignation of Frankel & Co.
Frankel dropped Kraft after taking on Frito-Lay, which consolidated its estimated $100 million promotions budget at the Chicago agency in February.
Kraft, headquartered in Glenview, Ill., shifted the brands handled by Frankel–dips, Philadelphia cream cheese, Kraft Macaroni & Cheese, Miracle Whip and Kraft Mayonnaise, as well as cross-brand meal promotions–to three roster shops: Davidson Marketing and East/West Creative, both Chicago, and the Ryan Partnership, Chicago and New York, according to a company representative.