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PLANO, TEXAS – Fritos brand will be more than a little ‘country’ next year as maker Frito-Lay here pairs with country singer Reba McEntire to sponsor a national concert series and underwrite a country-focused PBS-TV show. The country music platform, beginning in February 1994 with title sponsorship of the 40-city McEntire concert tour, will be used for the national introduction of a new Fritos product, SCOOPS! Corn Chips, a chip with a curved shape for dipping and snacking.
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