Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As Bill Bradley moved closer to declaring a run for the presidency last week, a team of advertising executives involved in the effort unveiled their first work: a Web site featuring a mock political button labeled “Bradley 2000.”
The team is led by Young & Rubicam Inc. chairman emeritus Alex Kroll [Adweek, Nov. 30] and former Y&R and Wunderman Cato Johnson veteran Mike Becker. It has met eight times under the code name “The Crystal Project,” sources said.
Participants include Richard Kirshenbaum, Linda Kaplan Thaler, Mark DiMassimo, Frank DeVito, Caroline Jones, Alan Kaye and Bradley himself.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in