Friendly Feelers Are Sent Out - Ice Cream Chain Makes Creative Rounds; Berry-Brown to Defend

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Friendly Ice Cream Corp. has begun soliciting agencies
nationwide to pitch the creative portion of its estimated $15-20 million advertising account.
The solicitation comes as Richard Couch joins the Wilbraham, Mass.-based client as senior vice president and chief marketing officer. The former restaurant marketing consultant from Phoenix replaces Scott Coldwell, who has resigned to pursue entrepreneurial opportunities, said Friendly representative Vivian Brooks.
Neither Couch, who is overseeing the review for creative chores, nor Coldwell returned phone calls by press time.
Berry-Brown, the Dallas agency tapped by Friendly this spring as lead creative shop, will participate, Brooks said.
WF of R in Richmond, Va.,




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