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Six may not be Havas’ lucky number. Still, a payoff could be on the way.
Once the Publicis-Bcom3 union is consummated this summer, Havas will rank sixth among global agency holding companies. The prevailing wisdom is that the Paris-based group, led by Alain de Pouzilhac, will be badly overmatched. With little left to buy now that talks with Cordiant Communications Group apparently fizzled a few weeks ago, most expect Havas to be mired in the doldrums, with its long-term survival in serious question.
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