French Assign Mexican Tequila To Atlanta's Clockwork Advertising

Remy Amerique, a New York-based producer and marketer of wines and spirits, signed Clockwork Advertising here to launch a new ultra-premium tequila dubbed Don Julio.
Billings are estimated at $5 million over the next three years. Clockwork will handle creative work and strategic planning; media is assigned to New York’s VSM Media.
“[Clockwork’s] creative was right on strategy and it showed a lot of insight and industry knowledge,” said Remy Amerique’s James France, who added that Clockwork beat out an undisclosed New York agency for the business.
Clockwork’s category savvy comes from agency president Andy Montgomery, who worked on several liquor accounts in the early 1990s at Saatchi & Saatchi in New York.
Montgomery said Clockwork has a campaign “ready to go,” but will fine-tune it with more research.
Although neither France nor Montgomery would offer details on the creative work Clockwork presented, France said it communicates two primary messages.
“One is that the taste of...