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NEW YORK — Freestyle Interactive has launched a three-month online campaign for Progressive Insurance in an effort to drive traffic to the company’s Web site and bolster online sales.
The effort, running on sites like Golf Online, AmericanBaby.com and MSN Carpoint, uses contextual ads that carry relevant messages to specific online audiences.
In addition to the ads, the San Francisco i-shop plans to debut a series of Webmercials for the Mayfield Village, Ohio-based auto insurance group. The short animated ads designed specifically for the Web will appear on variety of personal interest sites, including CBS Marketwatch and Salon.com.
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