Freeman Begins Search With WPA Gone, Cosmetics Firm Looks Elsewhere

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Freeman Cosmetics has been contacting agencies in the Los Angeles area about handling its estimated $4-8 million creative and media account, according to sources.
The Beverly Hills, Calif.-based beauty product manufacturer has been “interviewing prospective agencies and informally looking to put together a candidate list,” said one source.
New York-based Horizon Media’s Los Angeles office currently handles Freeman’s media buying.
“The company is also re-evaluating its media options,” said one source. “They are not sure if they want to go with a buying service and a creative boutique or a full-service agency.”


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