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When executives from Hilton Hotels arrived at Bates Worldwide headquarters in New York on Sept. 8, it looked as if they were visiting one of their own establishments. In pitching the $50 million global account, the agency had slickly revamped its quarters in the Chrysler Building. A doorman greeted the Hilton team downstairs, escorting them to the eighth floor, where a bellhop awaited. In place of the shop’s staid decor, the Bates reception area had been converted into a mock hotel lobby, with a fountain, large, comfortable chairs and potted plants.


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