ATLANTA Print ads for Alexis PlaySafe's My Pool Pal line of flotation swimwear will appear in the May issues of Child, First for Women, Family Circle and Better Homes and Gardens.
The campaign from Atlanta's Freebairn & Co. is supported by local and national public relations programs designed to give kids a new attitude about swimming.
The ad features a spunky little girl sporting a pink flotation swimsuit. Copy speaks to the product's safety features and its ability to inspire confidence in beginning swimmers.
Alexis PlaySafe in Gainesville, Ga., manufactures three lines of infant and children's swimwear.
The campaign budget was not disclosed.