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After 56 years, one of the most recognizable brand names in the U.S. will finally start advertising its wares. Frederick’s of Hollywood has hired Fraser Communications, Santa Monica, Calif., to create a $5 million campaign that begins with a radio and mobile billboard push in key California markets this week.
The client, which now operates 175 stores nationwide, including its flagship unit on Hollywood Blvd., has carved out a reputation as a source for sexy lingerie.
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