Fraser/Young Lands Inter Valley, Its Second Healthcare Client

Fraser/Young, which handles the UCLA Health Network account, has added a second healthcare client to its roster.
Inter Valley Health Plan, a Pomona, Calif.-based health maintenance organization, recently hired the Santa Monica, Calif.-based shop to handle its $2-4 million account, after a review of Southern California agencies. The client’s previous shop, Poppe Tyson’s Los Angeles office, did not participate in the review.
“We initially looked at 10 agencies with healthcare advertising experience,” said Cyndie O’Brien, Inter Valley’s director of corporate communication.