Fraser, United Way Plead: 'Free the Asparagus'

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Los Angeles—With an ever-growing number of charities using the airwaves to ask for help, a new campaign for the United Way may be the first to poke fun at the sheer volume of causes looking for a handout.

“I was trying to come up with something and I just said, ‘Hey, it’s not like we’re asking people to free the asparagus,’ ” said John Krueger, creative director of Fraser Communications, which has produced irreverent TV, radio and print ads for the Los Angeles area as well as print ads for national use.

Krueger’s brainstorming led to a mock music video modeled after “We Are the World.”



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