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DETROIT-Marketing executives at Frank’s Nursery & Crafts are in the early stages of a review for the creative portion of the firm’s account. Frank’s spent $12.1 million on measured media in 1996, according to Competitive Media Reporting.
The review is being conducted by Frank’s new vice president of marketing and strategic planning, Phil Roos, according to his predecessor, Sue Hilsenbeck. Roos joined the garden and craft chain Sept. 8.
Hilsenbeck, who has been promoted to vice president and general manager of the lawn and garden division, will also participate in the review process.
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