Frank's Awards Creative Duties To In-House Staff

After several shifts in top management, Frank’s Nursery & Crafts has taken the creative portion of its $12 million advertising account in-house.
Media That Works in Cincinnati will continue to handle media planning and buying, said Susan Bentzinger, vice president and partner at MTW and the manager of the Frank’s account team.
Stone, August, Medrich & Co., Troy, Mich., had been handling creative development for Frank’s on a project basis until the arrival last September of a new vice president of marketing, Phil Roos, who has since left the company.