Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Maybe fans of The Rocky Horror Picture Show will add Subway sandwiches to all the prerequisite paraphernalia they throw around as part of the Rocky movie-watching experience. When the cult film makes its TV premiere on Fox Oct. 25, the network – with help from Subway – will encourage viewers to play along in the same way that’s made the film a late-night theater favorite. Subway will offer info on everything needed to recreate the theater experience – props like rice, rubber gloves and toast, even the ‘Time Warp’ dance steps, as performed by Dr.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in