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CHICAGO-Frankel & Co. here hopes to replace cardboard with computerized images as the main tool for in-store merchandising.
The Chicago promotional services agency’s newest subsidiary, announced last week, is Siren Technologies. For several months, the 10-person Siren staff has been quietly working in an unfinished space several floors above Frankel’s offices, refining a proprietary product dubbed Digital Point-of-Purchase. At its heart is software-the patent is pending-that allows multiunit retailers to have centralized control and delivery of in-store signage and merchandising messages through digital flat-panel screens.
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