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NEW YORK Sony has teamed up with The Coca-Cola Co. for a holiday sweepstakes promotion that gives consumers a chance to win a Sony PlayStation 2, the companies said.
Beginning Nov. 1, consumers can participate in “Unwrap the Experience” by looking underneath the cap of Coca-Cola trademarked products to see if they have instantly won either various PlayStation items or Coke products and coupons.
The promotion runs through Dec. 31.
Interpublic Group’s Fitzgerald + Co.
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