CHICAGO -- Frankel has laid off 100 employees as part of what the Publicis-owned promotions shop called a restructuring. The layoffs were also attributable to Frito-Lay's decision late last year to consolidate its business at Tracy Locke Partnership in Dallas, an agency representative said.
Chicago-based Frankel last year went through several rounds of layoffs and its total staff is now down almost 20 percent from a year ago.
Frankel's president and chief operating officer, Dan Rose, resigned last week. His duties were assumed by CEO Jim Mack, who also took the chairman's title. Agency founder Bud Frankel earlier assumed a chairman emeritus position.
As part of the restructuring, several executives assumed new roles while the agency attempts to eliminate management layers and reduce the number of client teams.
Frankel continues to work with clients including McDonald's, United Airlines and the United States Postal service.