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BOSTON Bissell Homecare has selected Frank About Women, a unit of Interpublic Group’s Mullen, to handle public relations and marketing chores, the agency said.
The all-female communications consultancy in Winston-Salem, N.C., won the business after a review. Frank About Women bested incumbent PR firm Seyferth, Spaulding & Tennyson in Grand Rapids, Mich., and Empower Media Marketing in Cincinnati.
“Frank About Women’s creative pitch presentation really impressed us,” said Ann Lamb, director of communications at Bissell, Grand Rapids, in a statement.
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