Fractured Lingua Franca

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

At first glance, a poster with the aggressive headline “I has a dream” appears to be a racial put-down.
The purpose of the work by Atlanta’s Austin Kelley Advertising for a group of local minority professionals, however, is to speak out against Ebonics, or “black English.”
“We’ve spent over 400 years fighting for the right to have a voice. Is this how we’ll use it?” reads the body copy. “Would Dr. Martin Luther King, Malcolm X and all the others who paid the price of obtaining our voice .

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in