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NEW YORK Fox is expected to take in a total of $225 million in advertising revenue on Super Bowl Sunday, according to sources familiar with the situation.
Sources explained that this will include the network’s four-hour pre-game show; Super Bowl game telecast; and hour-long episode of its hit drama, House, which leads out of the game.
In addition, the Fox owned-and-operated TV stations are expected to take in about $35 million in ad revenue locally for the similar schedule of programming, bringing the total take to $260 million.
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