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BOSTON Foxhorn Partners has been tapped by keyboard retailer M. Steinert & Sons for advertising services, including print, radio, online and direct efforts set to begin breaking next month.
The assignment was awarded without a full-blown review and there was no incumbent. The Boston-based client, which maintains piano and organ showrooms in Natick and Worcester, Mass., previously handled promotional needs in-house.
Foxhorn has been asked “to leverage their strong brand identity as the area’s only authorized Steinway dealer” and establish Steinert as “the primary destination for instruments at all price levels,” said agency representative Bob Sheehan.
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